Dec 26, 2020The 3 Components of An Effective Tech Consulting Firm Marketing SystemTech consulting firms require an effective marketing system to thrive and grow. Without an effective marketing system, firms stagnate, and fail to attract new customers, increasing customer concentration risk. Without an effective marketing system, firms experience the highs of too many opportunities to pursue and the lows of not having…Tech Consulting5 min readTech Consulting5 min read
Feb 19, 2020Three Essential Intangibles of Tech Consulting Firm Marketing PlansThe marketing plan of a tech consulting firm frames the marketing goals and activities. The plans include the measurable objectives of the marketing effort, the tasks that need to be done, the resources necessary to accomplish the tasks, and when those tasks need to be executed. …Marketing3 min readMarketing3 min read
Jan 18, 2020Lessons Learned in 2019 That Will Help Tech Consulting Firms Thrive in 20202019 offered many lessons for tech consulting firms. Some lessons are very basic (marketing needs management to succeed) and some lessons are more aspirational (leave customers better). Leveraging these lessons into 2020 actions will be the hallmark of successful firms. 1. Top Firms Make Competition Irrelevant The tech consulting market is filled with experts, all claiming…Marketing3 min readMarketing3 min read
Jan 18, 20203 Marketing Initiatives to Help Your Tech Consulting Firm Grow in 2020Tech consulting firms face many marketing challenges in 2020. The toughest challenges include consistent execution and predictable lead generation. When these challenges are not met, firms struggle to achieve growth, and revenue and profits will plateau. This situation results in customer concentration risk, the position where most of your revenue…Marketing3 min readMarketing3 min read
Jan 18, 2020It’s All About Expectations: Tech Consulting Firms Should Have These 5 For Their Marketing SystemTech consulting firms recognize the need for marketing. They also have some expectation of what marketing will deliver for their firms. The consulting firms attending Dreamforce, Suite World, AWS re:Invent, Sapphire, Ignite and other technology related conferences all arrive with a sense of what they will get in return for…Marketing4 min readMarketing4 min read
Jan 18, 2020Tech Consulting Firms Should Concentrate Their 2020 Marketing Planning In These 5 AreasAs 2020 fast approaches, tech consulting firms need to begin their concentration on 2020 marketing plans. Yes, I realize it’s only the beginning of Q4 — but trust me, the quarter will fly by quickly and you don’t want to begin your planning in January. If you do, you’re creating…Marketing5 min readMarketing5 min read
Jan 18, 2020Marketing Execution Separates Tech Consulting Firm Winners from LosersConsistent marketing execution is a characteristic of successful tech consulting firms. These firms have invested in developing a strategy and translated their strategy into a marketing plan that can be effectively managed. Strategy and planning are necessary, but they don’t get results. Execution gets results. “The thing that keeps a…Marketing5 min readMarketing5 min read
Oct 2, 2019Tech Consulting Firms Should Concentrate Their 2020 Marketing Planning In These 5 AreasAs 2020 fast approaches, tech consulting firms need to begin their concentration on 2020 marketing plans. Yes, I realize it’s only the beginning of Q4 — but trust me, the quarter will fly by quickly and you don’t want to begin your planning in January. If you do, you’re creating…Marketing5 min readMarketing5 min read
Aug 21, 2019Why Marketing Management Is Essential to The Success of Tech Consulting Firm MarketingMarketing management is often an area of marketing overlooked or taken for granted, even though management is crucial in achieving marketing success. The Valens Point Marketing System for Tech Consulting Firms is comprised of three components; Strategy, Management, and Execution. …4 min read4 min read
Jul 30, 2019The Marketing Strategy for Tech Consulting FirmsA marketing strategy is necessary if you want to grow your business with predictable and repeatable marketing results. Whether you are a large consulting company or small, your firm does marketing. That can be as simple as asking for referrals from existing clients or sophisticated lead generation campaigns. Unfortunately, marketing…Marketing7 min readMarketing7 min read
