David C. Smith5 Marketing Planning Myths Tech Consulting Firms Believe (but shouldn’t if they want to grow).There are probably a gazillion myths, excuses, and reasons why tech consulting firms ignore or disregard creating marketing plans. Most are…2 min read·Dec 20, 2023----
David C. SmithThe Three Components of An Effective Tech Consulting Firm Marketing SystemTech consulting firms require an effective marketing system to thrive and grow. Without an effective marketing system, firms stagnate, and…5 min read·Dec 26, 2020----
David C. SmithThree Essential Intangibles of Tech Consulting Firm Marketing PlansThe marketing plan of a tech consulting firm frames the marketing goals and activities. The plans include the measurable objectives of the…3 min read·Feb 19, 2020----
David C. SmithLessons Learned in 2019 That Will Help Tech Consulting Firms Thrive in 20202019 offered many lessons for tech consulting firms. Some lessons are very basic (marketing needs management to succeed) and some lessons…3 min read·Jan 18, 2020----
David C. Smith3 Marketing Initiatives to Help Your Tech Consulting Firm Grow in 2020Tech consulting firms face many marketing challenges in 2020. The toughest challenges include consistent execution and predictable lead…3 min read·Jan 18, 2020----
David C. SmithIt’s All About Expectations: Tech Consulting Firms Should Have These 5 For Their Marketing SystemTech consulting firms recognize the need for marketing. They also have some expectation of what marketing will deliver for their firms…4 min read·Jan 18, 2020----
David C. SmithTech Consulting Firms Should Concentrate Their 2020 Marketing Planning In These 5 AreasAs 2020 fast approaches, tech consulting firms need to begin their concentration on 2020 marketing plans. Yes, I realize it’s only the…5 min read·Jan 18, 2020----
David C. SmithMarketing Execution Separates Tech Consulting Firm Winners from LosersConsistent marketing execution is a characteristic of successful tech consulting firms. These firms have invested in developing a strategy…5 min read·Jan 18, 2020----
David C. SmithTech Consulting Firms Should Concentrate Their 2020 Marketing Planning In These 5 AreasThis article will give you 5 areas that deserve attention now and form the basis of what your 2020 marketing strategy and execution will…5 min read·Oct 2, 2019----
David C. SmithWhy Marketing Management Is Essential to The Success of Tech Consulting Firm MarketingMarketing management is often an area of marketing overlooked or taken for granted, even though management is crucial in achieving…4 min read·Aug 21, 2019----